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Pre-Suasion: Channeling Attention for Change
by Robert Cialdini Ph.D.
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Presuasion Speed Summary – Brand Genetics ~ Presuasion A Revolutionary Way to Influence and Persuade Author Robert Cialdini Publisher Random House Books Publication 2016 The most valuable commodity of the 21st century is attention Although attributed to investor and philanthropist Esther Dyson this insight is subject of Robert Cialdini’s new book Presuasion Presuasion is the art of influence by capturing and channeling
